Scoping · Online personal training
Not a form for the sake of it. Every answer here decides something — what you charge, who you chase, what you promise, and what you're going to regret promising. Skip anything you can't answer yet; a blank is information too.
Online coaching sold to "anyone who wants to get fit" sells to nobody. This block is about narrowing until it feels uncomfortably specific.
Describe one person you'd love to have as an online client.
A real person, or a convincing invented one. Age, what they do for work, what's going on in their life, what they actually want to change.
Which clients are you genuinely best with?
Pick the ones where you're better than the average PT, not the ones you'd accept money from.
Who do these people already follow? And why would they pick you instead?
Name one or two accounts. The second half is the hard bit — answer it honestly.
Cheaper option, or specialist option?
You can't be both. Cheap needs volume, specialist needs a niche you can name.
How many online clients do you want at once, and by when?
A number and a date. "As many as possible" isn't a target you can plan against.
Information is free everywhere and always will be. What people pay for is accountability, personalisation and your attention — so this block prices your attention.
Cheapest thing someone can buy from you, and the most expensive.
And anything in between. If there's only one price, say so — that's a valid answer.
Your monthly price — and the hours one client really costs you.
Count everything: programme writing, check-ins, replying to messages, tweaking things. Be pessimistic.
What's the minimum someone can sign up for?
Rolling monthly is easier to sell and easier to quit. Twelve weeks gets results but scares first-timers.
You said "24/7 access". Write down the hours you're not replying.
This is the one that ends careers. If you can't name your off-hours, you haven't built a product, you've built a leash. Also say how fast you'll reply the rest of the time.
Nutrition — which of these are you actually doing?
Worth checking against your qualification and your insurance before you promise it. The line between guidance and prescribing is narrower than most people think.
Everything here is the difference between five clients being fun and twenty clients being unbearable.
Walk me through a new client's first week.
What do you send, on what day, and roughly how long does each bit take you?
How do you build a programme right now, and how long does one take?
Spreadsheet, paper, an app, in your head. No wrong answer — just the honest one, with a time on it.
How do you want to check in on people?
Pick what you'd still be doing in month six, not what sounds most impressive in week one.
A client goes quiet for two weeks. What happens?
Most cancellations are two weeks of silence that nobody chased. Is there a process, or does it depend on your mood that day?
Twenty online clients sign up on Monday. What breaks first?
Your honest guess. This usually points straight at whatever should get built first.
Free content isn't what stops people paying — it's the only reason a stranger ever trusts you enough to start. Nobody buys twelve weeks of coaching from someone they've never seen coach.
What could you post, free, every week — for two years?
Including the weeks you can't be bothered. If the answer is "no idea", say that. It's the most useful blank on here.
What audience have you got right now?
Rough numbers are fine. Include people who aren't followers — past clients, group chats, the members you already train.
Your first ten online clients — where do they come from?
Answers that rely on strangers finding you don't count for the first ten. Who do you already know?
Two questions. Both are the kind of thing nobody thinks about until it's a problem, and then it's a big one.
Your gym contract — have you read what it says about coaching outside the gym?
Specifically: can you train people privately, and can you approach the gym's members? Read the document, don't go off memory.
Tick anything you've already got sorted.
Client health data counts as special-category data under UK GDPR, so where it lives matters more than people expect.
Nothing here is stored anywhere. Close this tab and the answers are gone — so copy or download before you leave.